Books by Sarah
Sarah writes about money, mindset, and the stories we rarely tell. Her work combines her background in neuroscience with years of experience as a Chartered Financial Planner to create practical, empathetic guides for women navigating life's financial and personal transitions.

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Smart Money, Strong Women
Your Complete Guide to Financial Confidence
The essential guide to personal finance, wealth building and financial freedom — written specifically for women, by a woman who understands both the science of money and the science of how we think about it.
Drawing on her neuroscience background and years as a Chartered Financial Planner, Sarah breaks down complex financial concepts into clear, actionable guidance. By the time you finish, you'll know which areas of your financial health need attention and which you can relax about.
Format
Paperback
Pages
264+
ISBN
978-1-8073-8040-3
Published
2025
Sarah Roughsedge
Chartered Financial Planner & Author
Sarah Roughsedge is a Chartered Financial Planner with a background in neuroscience. She founded Eva Wealth to provide financial advice designed specifically for women.
Her unique combination of scientific understanding and practical financial expertise allows her to explain not just what to do with money, but why we think about it the way we do — and how to change those patterns.
She has helped thousands of women transform their relationship with money, and Smart Money, Strong Women distills years of that experience into a practical, accessible guide.


A collection of true stories
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We're currently collecting stories for this anthology. Your experience could help thousands of women feel less alone.
Get involved with my next book
Second Spring is an anthology project collecting real women's stories about love, desire, and sexuality during peri-menopause and menopause — the conversations we've been too afraid to have.
In Chinese medicine, menopause is called the "Second Spring" — a time of transformation and renewal, not decline. This book celebrates that perspective, sharing intimate, anonymous stories that break the silence around this universal experience.
