Smart Money,
Strong Women
Your Complete Guide to Financial Confidence
The essential guide to personal finance, wealth building and financial freedom — written specifically for women, by a woman who understands both the science of money and the science of how we think about money.
By
Sarah Roughsedge
Chartered Financial Planner & Author
Reader favourite
About the Book
A Book Written For How Women Actually Think About Money
Every woman has a money story. This book is your roadmap to changing that story—and building the financial confidence you deserve.
By the time you finish, you'll know which areas of your financial health need attention and which you can relax about. You'll have sources of help. And most importantly, you'll have what many women have been denied for too long: confidence.
The confidence to ask questions without feeling stupid. To make decisions without second-guessing yourself. To know you're capable of creating the financial future you deserve.
Format
Paperback
Pages
264+
ISBN
978-1-8073-8040-3
Published
2025
What Makes It Different
A Book Written For How Women Actually Think About Money
The essential guide to personal finance, wealth building and financial freedom — written specifically for women, by a woman who understands both the science of money and the science of how we think about money.
Written for Women, By a Woman
Acknowledges that women often approach money differently than men – not better or worse, just differently.
Science-Backed Approach
Combines neuroscience research with practical financial planning to understand how we really make money decisions.
Practical & Workable
Each chapter includes real stories, clear explanations, and actionable exercises to build your confidence.
Judgment-Free Zone
Leave all self-judgement at the door. Wherever you are financially, you're in the right place to begin.
What You'll Learn
Understand your unique money mindset and how it shapes your decisions
Build a solid financial foundation with practical budgeting and saving strategies
Navigate investing with confidence, including sustainable and ethical options
Plan for major life transitions: career changes, marriage, divorce, and retirement
Create a legacy that reflects your values and protects your loved ones
Develop the confidence to ask questions and make informed decisions
“You are absolutely capable of mastering your money. You always have been.”
What's Inside
From understanding your money story to building lasting wealth, each chapter combines clear explanations, real stories, and practical exercises.
Every financial journey begins not with numbers, but with stories. Uncover the patterns that shape your relationship with money.
"Owning our story and loving ourselves through that process is the bravest thing we'll ever do." – Brené Brown
Your Relationship with Money — Understanding Your Money Mindset
Discover your money mindset type and learn how childhood patterns influence your financial decisions today.
The Gender Money Gap — Why Women Need a Different Approach
Understand the systemic challenges women face and why traditional financial advice often falls short.
Building Your Money Confidence
Practical strategies to overcome imposter syndrome and build genuine confidence with money.
Financial Wellbeing — The Connection Between Money and Life
Explore how financial health impacts every area of your life and relationships.
Plus: Money Mindset Quiz · Workbook Exercises in Every Chapter · Technical Appendices (Investments, Pensions, Tax Planning) · References & Further Reading
Your Digital Companion
Take Your Journey Further with MyWealthVault
The book gives you the knowledge—MyWealthVault helps you put it into practice. Access courses, tools, and a supportive community to transform your relationship with money.
- Interactive Money Mindset Quiz
- Video courses & workshops
- Financial planning tools & calculators
- Supportive community of like-minded women
MyWealthVault
Your Digital Financial Plan
72%
Course Done
5
Badges
12
Day Streak
Money Mindset Quiz
Discover your financial personality
AI Coach
"Based on your goals, I'd suggest starting with..."
Beautifully Illustrated
Concepts Made Visual
Beautiful illustrations by Marianna Tofallis help bring complex concepts to life
The Confidence-Competence Loop
Financial Freedom Staircase
The Ripple Effect
The Growth Cycle
Is This Book For You?
This book is for any woman who wants to feel more confident with money
The High Achiever
Successful in your career but feeling uncertain about financial decisions. You excel at work but money feels like a blind spot.
The Life Transitioner
Going through a significant change — divorce, career shift, inheritance, or retirement. You need to take control of your financial future.
The Starter
Ready to get serious about money but don't know where to begin. You want practical guidance without being made to feel inadequate.
“By the time you finish this book, you'll know which areas of your financial health need attention and which you can relax about. Most importantly, you'll have confidence — the confidence to ask questions, make decisions, and create the financial future you deserve.”
More From Sarah
Continue Your Journey
Discover more ways Sarah is helping women take control of their finances.
Featured in
Financial Times · BBC Woman's Hour
About the Author
Sarah Roughsedge
Sarah Roughsedge is a chartered financial planner and financial coach with a background in neuroscience. As the award-winning founder of Eva Wealth, she's dedicated to transforming the way women experience money.
What Readers Say
Stories of Transformation
“Finally, a financial book that speaks to women without dumbing things down or making us feel inadequate. Sarah gets it.”